rome 2011-07 alta roma fashion show 1For AltaRomAltaModa, the Ambassador of The Netherlands in Rome is the host to premium Dutch fashion selected by the Dutch Fashion Foundation. On July 8th, 2011 at 12:30 hours the Ambassador’s residency has opened its doors for a vibrant ‘Dutch Touch’ salon presentation with the designs of Sjaak Hullekes, Ado Les Scents and Jupe. The collections of Pauline van Dongen and Maryam Kordbacheh will also be presented, as part of the Dutch Touch Pre-Incubator Platform, their first introduction through Dutch Touch to the international markets.

The Dutch Touch campaign has been operating since 2001, as part of the Dutch Fashion Foundation’s mission to reinforce the Dutch fashion discipline, reaching out to key fashion markets such as Milan, Rome, Paris, Florence and New York. This month alone Dutch Touch has been present at Pitti Uomo and Pitti W in Florence, at Tranoï in Paris and now at AltaRomAltaModa, each time introducing a tailor-made selection of Dutch fashion and accessory labels on the rise. Dutch Touch ROME 2011 proudly presents:

Grand winner of the Dutch Fashion Award 2009, young menswear label Sjaak Hullekes has been making its successful first steps into the international market. Designer Sjaak Hullekes and partner Sebastiaan Kramer have been presenting their label during Paris Fashion Week for a number of seasons now and in April this year they opened their first flagship store in their hometown Arnhem, simultaneously introducing their first women’s collection for Spring-Summer 2012.

Designer Hyun Yeu originates from Korea and operates from his base in Amsterdam where he launched his label in 2009. His elegant, high-quality menswear with innovative shapes and fabrics, often sourced and produced in his region of origin, aims for a young-minded crowd. Earlier this year Ado Les Scents was successfully introduced at Pitti Uomo in Florence.

Established in 2009 by Jackie Villevoye, fashion and accessories label Jupe has been developed in close collaboration with the best hand-embroidery artists in India. Villevoye, who had a career as art collector, photographer and interior decorator before she was drawn to fashion, creates season-less series of precious and uniquely stylish wardrobe pieces, ranging from lady-ties to cocktail dresses. 

Dutch Touch Pre-Incubator Platform:
Our immediate surroundings and the human condition at present are an important source of inspiration to Elsien Gringhuis. For her most recent collection she turned to the organized space of the Dutch landscape with its endless panoramas, mathematical divisions and constant wind. Patterns preferably consist of only one or two pieces, reaching for the maximum out of the minimal. Early this year she won The Green Fashion Competition initiated by the Dutch Ministry of Agriculture for bringing ‘sustainable fashion that is catwalk worthy’.

Her innovative designs have been described as ‘organic science’ and stand out because of their minimalistic and clean look and her experimental approach. Always seeking out forward concepts, materials and techniques such as sculptural shapes floating around the body or 3D printed shoes; Pauline van Dongen reaches out to the future of fashion. The Camera Nazionale della Moda Italiana voted her MA graduation collection ‘most creative collection’ at Mittelmoda last year.

A recent graduate from Masters Program Fashion Institute Arnhem, Maryam Kordbacheh was selected to participate in the 2011 Festival of Hyères. Her delicate and extremely refined handcrafted work is inspired by the organic formation of nature evoking sensual shapes. Her ‘intimate sculptures’ are moulded out of a single length of organically hand dyed fabric.


For the digital lookbook please select the link below:
Dutch Touch Rome (PDF)