dff zwartThe Dutch Fashion Foundation (DFF) strengthens the social, economic and cultural role of Dutch fashion on a national and international level. Based in Amsterdam, DFF manages a network of the most talented Dutch fashion designers and is a key figure in the creative network of photographers, graphic designers and fashion artists.

The activities that DFF has undertaken have led to the interdisciplinary expansion of an (inter)national network with fashion as a vehicle for the designers own creative development. DFF manages this network to shape a contact point and quality guarantee for all parties, both commercial and non-commercial that want to work with the highest level of contemporary Dutch fashion. Through working with this group of designers on an international level, the Dutch Fashion Foundation has acquired a strong knowledge, experience and network in and of the international fashion system.

DFF is a nonprofit organisation. All income generated through the DFF-services is directly reinvested in the promotion and shaping of the Dutch fashion discipline. These services are offered with the support of, and in agreement with, the represented designers. With its services the Dutch Fashion Foundation operates on two levels:

CULTURAL LEVEL - DFF positions Dutch fashion on a national and international level by organizing several cultural projects, fashion shows and presentations.

ECONOMIC LEVEL - DFF aims to strengthen the economic level of fashion by facilitation the cooperation between fashion designers and companies that wish to work with fashion in an innovative way. For this DFF offers the following services:

Creative concepts
The Dutch Fashion Foundation creates concepts for the development and positioning of companies and brands who want to work with fashion in an innovative way.

Fashion Salons & presentations
The fashion salons created by the Dutch Fashion Foundation are intimate, highly exclusive couture presentations developed to meet the specific preferences of the interested party.

The Floor
Together with the World Fashion Center in Amsterdam, the Dutch Fashion Foundation has developed The Floor: a fashion platform on the 13th floor of tower 1 of the WFC dedicated to all aspects of the fashion chain. DFF invites a select group of companies to become a structural and physical part of this innovative platform as a ‘Friends of Dutch Fashion’. This way bringing creativity and commerce together on The Floor during frequently held events.

So Dutch Fashion
The So Dutch Fashion showroom is the headquarter of the PR-unit So Dutch Fashion. So Dutch Fashion is an unique initiative with the objective to promote the best of Dutch Fashion design and to assist its designers in developing their labels into a commercial brand.




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The 2g@there program of the NL EVD International (agency of the ministry of Economic Affairs) is a perennial program that supports entrepreneurs to collectively approach interesting markets abroad. This support can consist of financial support, economic diplomacy or public knowledge. General condition is that the markets targeted should be markets showing great potential for export where Dutch entrepreneurs can distinguish themselves internationally. The 2g@there program offers the Dutch Fashion Foundation a link between creation and commerce thus enhancing opportunities in the higher segment of Dutch fashion.




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KLM Royal Dutch Airlines was founded on 7 October, 1919 to serve the Netherlands and its colonies. KLM is today the oldest airline still operating under its original name. Important milestones in its recent history have been the creation of a joint venture with Northwest Airlines (NWA) in 1989 and its acquisition of a holding in Kenya Airways in 1996. KLM has been part of the AIR FRANCE KLM group since the merger in 2004.

KLM is the core of the KLM Group, which further includes the wholly-owned subsidiaries KLM Cityhopper, transavia.com and Martinair. Amsterdam Airport Schiphol is KLM’s homebase.




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Every 6 months, fashion and design professionals invariably keep 2 days off in their agenda. They do so for the exhibition where professionals enthusiastically go for inspiration, to greet old friends and make new contacts. The exhibition where designers choose to introduce themselves to buyers, stylists and fashion press. Modefabriek has acquired a place in the collective memory of trendsetters for its progressive, inspiring, energetic and constantly innovative character.

The fashion trade show of the Benelux is more than a vast collection of brands under one roof; modefabriek is a showcase of new trends, international renowned and avant-garde designer talents, of culinary discoveries and innovative design.




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Pitti Immagine organizes some of the world’s most important fashion and lifestyle events: international trade fairs showcasing high quality textiles-clothing, communications events and special projects related to the fashion system and its culture in terms of esthetic expression and global evolutions in style and taste.
Their mission is to produce trade fairs, events and programs dedicated to fashion in the sense of an esthetic and cultural manufacturing and purchasing system, based on style and lifestyle innovations; Pitti Immagine enjoys the cooperation of the international leaders in contemporary creative research and relies on our always strong and original communication campaigns. It is within this global context that Pitti Immagine promotes the identity and quality of fashion and of the Made in Italy label.

The origins of Pitti Immagine date back to the first fashion shows held in Florence: the time was the early fifties and the place was the magnificent Sala Bianca, or White Room, in Palazzo Pitti. These shows launched the worldwide success of Made in Italy. The Centro di Firenze per la Moda Italiana was founded in 1954 to manage and coordinate these initiatives; today the Centro is a large group that is dedicated to supporting the Italian fashion system through commercial, cultural, communications and training programs and projects, and Pitti Immagine is part of it.
The fulcrum of the Pitti Immagine events is the imposing Fortezza da Basso in Florence. This perfectly intact masterpiece of Renaissance military architecture is situated within walking distance of the other exhibition areas: the  Dogana on Via Valfonda, the nineteenth century Villa Vittoria and the modern Palazzo degli Affari. The Stazione Leopolda, the city’s former railroad station built in the nineteenth century, is Pitti Immagine’s preferred venue for events and exhibitions dedicated to the different languages of contemporary culture.













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