FIRENZE PITTI UOMO 2012-06


2012 dt_firenze_logo_LRThe Dutch Touch Firenze 2012 campaign is organized by the Dutch Fashion Foundation with the support of the Dutch Ministry of Economic Affairs, Agriculture and Innovation as part of the 2g@there program.

The Dutch Fashion Foundation kicked off the Dutch Touch Firenze campaign at Pitti Uomo and Pitti W in January 2011. In June 2012 the campaign brings two prominent Dutch labels to Pitti Uomo: Jupe and Ralph Vaessen. The main focus of this mission is to support Dutch designers in bringing their labels to the Italian and international market, concentrating on the sales presentation and pr of their Spring/Summer 2013 collections addressing international buyers, agents and media. The Dutch Touch Paris is from 30 June - 2 July present at Tranoï with the labels Francisco van Benthum and Jupe.

The Dutch Touch campaign has been operating since 2001 in the most significant fashion capitals such as Milan, Rome, Paris, Florence and New York, with the aim to reach out to key fashion markets and introducing them to Dutch fashion design.

Location stand:
JUPE: Sala dell Nazioni Pavilion - Futuro Maschile Section, stand 71
Ralph Vaessen: Padiglione Centrale - Piano inferiore T14 (Van Gils)

Fortezza da Basso
Viale F. Strozzi, 1
50129 Florence

For the digital lookbook please select the label below:
JUPE (PDF)