dfgoesflorenceDuring the next edition of Pitti Uomo in Florence (19 - 22 June 2012) several Dutch fashion designers and companies will present their collections. Special attention is given to the 'Dutch Touch' campaign of the Dutch Fashion Foundation to promote contemporary Dutch fashion labels in Milan, Florence and Paris. This campaign is supported by the Dutch government.

At Pitti Uomo, the Embassy of the Kindom of The Netherlands in Rome, together with other partners, organizes three side events to further strengthen Dutch - Italian cooperation in the fashion sector:

- Workshop on opportunities for Dutch fashion labels in Italy

- Dutch - Tuscan matchmaking event on fashion textiles and accessories

- Dutch trade mission to Prato textile district

Participation to these events is free of charge. These events are part of a series of commercial, cultural and public events in Tuscany entitled 'Olandiamo in Toscana' (see

For more information about this initiative and the side events open the digital lookbook below or contact Embassy of the Kingdom of the Netherlands – Rome. Senior Economic Advisor: Chris Schoenmakers – This email address is being protected from spambots. You need JavaScript enabled to view it. – tel +39 06 32286229:

Dutch fashion goes Florence and Prato (PDF)