FIRENZE 2011/06 PITTI W Women

dt firenzeparis logo 2011-06 2The Dutch Touch Firenze 2011 campaign is organized by the Dutch Fashion Foundation with the support of the Dutch Ministry of Economic Affairs, Agriculture and Innovation as part of the 2g@there program.

The Dutch Fashion Foundation is proud to announce an in-depth collaboration with PITTI IMMAGINE in the support of the international embedment of Dutch contemporary fashion designers.

The Dutch Fashion Foundation kicked off the Dutch Touch Firenze campaign at Pitti Uomo and Pitti W in January 2011. In June the campaign brings four prominent Dutch labels to Pitti Uomo: Ado Les Scents, Avelon, EHUD and Francisco van Benthum. Dutch Touch Firenze is also present at Pitti W with the label *DIED*. The main focus of this mission is to support Dutch designers in bringing their labels to the Italian and international market, concentrating on the sales presentation and pr of their Spring/Summer 2012 collections addressing international buyers, agents and media.

The Dutch Touch campaign has been operating since 2001 in the most significant fashion capitals such as Milan, Rome, Paris, Florence and New York, with the aim to reach out to key fashion markets and introducing them to Dutch fashion design.


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