FIRENZE 2011/01 PITTI W Women

logo dtfirenze 2011The Dutch Touch Firenze 2011 campaign is organized by the Dutch Fashion Foundation with the support of the Dutch Ministry of Economic Affairs, Agriculture and Innovation as part of the 2g@there program.

The Dutch Fashion Foundation kicks off the Dutch Touch Firenze campaign at PITTI W in January 2011 with the label Avelon. Dutch Touch Firenze is also present at PITTI with the three prominent Dutch labels: Ado Les Scents, Avelon and Ehud.

The main focus of this mission is to support Dutch designers on the embedment of their labels in the Italian and international market and concentrates on the presentation and sales of the autumn / winter 2011-2012 collections to international buyers, agents and media. The Dutch Touch campaign has been operating since 2001 in the most significant fashion capitals such as Milan, Rome, Paris, New York and now Florence, with the aim of reaching out to other markets in order to introduce them to Dutch fashion design.


For the digital lookbook please select the link below:
Avelon (PDF)