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YOUASME (female) and MEASYOU (male) are two Dutch labels specialized in refined high quality knitwear and jersey designs made from the finest Italian yarns. Together they present one collection of luxury essentials that update and complement the wardrobes of contemporary consumers with strong items that reinforce personal style. Clever minimal designs that are made to last and meant to become your favorites.

Driving forces behind the labels are designer Mark van Vorstenbos and art-director Twan Janssen.

The collection for spring/summer 2012 ‘MONO’ is focusing on the power of one single garment; fresh like a white page or completely worn-out, these pieces illustrate their own lifeline. The monochromatic use of bold colors in subtle tonalities, intensified by the defined structures of the knits and the composition of the materials emphasize the strength of each individual design before all blending into one.