COMPANY PROFILE


avelon logo

Avelon is designed by - and since 2010 also owned by - Erik Frenken. His signature style merges a tough fashion edge with laid back, accessible and season-less looks. Before coming into his own at Avelon, Frenken worked at Alberta Ferretti and Viktor & Rolf.

This season’s collection is about refinement and various dialogues between luxurious summer fabrics. Refinement is shown by a washed out look, over-dyed effects or a clean and crisp appeal combined with shapes from sharp and tight to blown out silhouettes. Avelon paid most attention to raw edge details in double face fabric merged with washed silks to create a clear, graphical inspired story. For the Spring/Summer 2012 collection Avelon choose lightness in greys and browns with highlights in a bright green colour to infuse freshness.

Avelon is a designer label and it is the most beautiful in its kind aiming to be special and limited without being ‘exclusive’. It is designed for people who are aware of their sense of style and want to be recognized for showing an understated personal signature. Avelon combines luxury garments with rough edges and delicate elements.

Erik Frenken’s vision is an affordable designer brand, always special and distinguished, creating a directional and season-less look for every occasion!

www.avelon.me

 


CAMPAIGN


dt milan 2010 09 ss1 avelon white  dt milan 2011 02 aw1112 avelon white  dt milan 2011 09 ss12 avelon white

         Spring/Summer 2011               Autumn/Winter 2011/2012                Spring/Summer 2012

 

dt milan 2012 02 aw1213 avelon

        Autumn/Winter 2012/13

 


 

SALES & SHOWROOMS


Sales
Rene Rozendaal
Raamstraat 7-9
1016 XL Amsterdam
The Netherlands
T +31 20 33 08 554
F +31 20 33 06 389
M +31 6 270 88 703
This email address is being protected from spambots. You need JavaScript enabled to view it.
www.avelon.me

Showrooms
SHOWROOM ITALY & INTERNATIONAL
Showroom Avista
Via Savona 97 (Int. L18)
20144 Milano
F +39 02 76 02 43 41
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www.avistashowroom.com

SHOWROOM SCANDINAVIA
Stahl Fashion Agency
Josephine Sascha Stahl
Esplanaden 5
DK - 1263 Copenhagen
T +45 38 34 56 60
M +45 27 83 16 53
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www.stahlfashion.com

SHOWROOM UK
Backstage Fashion Agency
Stefano Cardoni
Ground Floor
20 East Castle street
London W1W 8DB
T +44 20 76 36 70 58
M +44 77 86 01 58 25
This email address is being protected from spambots. You need JavaScript enabled to view it.
www.backstageuk.com

 


CONTACT


Head office
AVELON
Raamstraat 7-9
1016 XL Amsterdam
The Netherlands
T +31 20 33 08 554
F +31 20 33 06 389
This email address is being protected from spambots. You need JavaScript enabled to view it.
www.avelon.me