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Craftsmanship, fabrics, colours and detailing are the main focus of the Sjaak Hullekes label. The brand gives an answer to the need to escape from daily cares and helps creating your own, romanticised world.
Designing means to Sjaak Hullekes focusing on what is important, what is efficient, well made and what at the same time has a refined sense of style. The label knows how to bring the costumer, every season again, wearable clothing to be worn by contemporary men with a modern dandy lifestyle...

Designer Sjaak Hullekes was born in the small town Zierikzee, The Netherlands, on the 8th of October 1981. He grew up there and left to study fashion design at the ArtEZ institute for Arts and Design in Arnhem. He graduated in 2005 during the first Arnhem Fashion Biennale. The academy is widely recognised from earlier graduates like Alexander van Slobbe, Lucas Ossendrijver (Lanvin) and Viktor & Rolf.

After his graduation he founded his company together with his partner in life and ex-classmate Sebastiaan Kramer (1985). In January 2007, they both introduced their menswear label ‘Sjaak Hullekes’ during the Amsterdam International Fashion Week. June 2008, the brand has been introduced on the international market, during the Milan and Paris men’s fashion weeks.
In November 2009 Sjaak Hullekes has been awarded with the Mercedes-Benz Dutch Fashion Award 2009. The international jury with topranked professionals working in the international fashion industry awarded Sjaak Hullekes as being the best Dutch designer to take part in the international fashion industry. Members of the jury were: Beppe Angiolini, Wilbert Das, Jean-Jacques Picart, Marc Gysemans and Mauro Galligari. Since 2010 the brand is represented during the Paris Fashion Week at Tranoi Homme and is this year presented there as well.

During the same period Sjaak Hullekes received the award, the collaboration with the Paris based press-office was started. Since then Sjaak Hullekes has been covered in magazines like: i-D, L’officiel (FR), L’officiel Hommes (FR), Harpers Bazaar (CN), Seventh Man, WAD, Encens, Tales, L’express Styles and many more. Sjaak Hullekes is a popular subject among blog-writing journalists, and more than once noticed by many of them as being THE designer to become a big name in fashion.

In April 2011 Sjaak Hullekes has opened his first flagship store in the brand’s ‘hometown’ Arnhem, The Netherlands. This shop has been the start to a new period by introducing his very first womenswear collection as well. The women’s collection on wholesale is available from June 2011, to be sold in shops for spring/summer 2012.